Professor Li Ke（李克）

Introduction：
Prof. Li Ke, professor in School of Literature and Journalism of Shandong University, Director of Branding and Communication Research Institute， Master’s supervisor of Design Art and Communication (advertising)， Member of the Art Education Guiding Committee for Higher Universities of Ministry of Education，Leading expert of Design Art Studies of Shandong University, which is a provincial key discipline, Vice Chairman of Shandong Experts Committee of ICADA (International Commercial Arts Designer Association). Accompanying with the ICADA, he had visited and held exhibitions in Germany, France, Holland, Switzerland, etc., and had made academic exchanges on Art Design Studies.
Research interest:
Design Art (Advertising), Design Art and Branding Communication, Corporate Identity Planning, Modern Design ＆ Media Skills and Theory.
Major publications:
Prof. Li has completed a dozen of key projects and cross-cutting projects. He is also a member of editorial board of Chinese Branding Yearbook and has issued more than 30 papers at academic Journals, including Research on Literature and Art, Chinese Art, Art Observation, Art Education, Chinese Education Review. He has also published several academic works, edited Visual Communication Series for Higher University as editor-in-chief as well as the author of Corporate Identity Recognition Design.
Awards, Grants, Honors
Shandong Province Culture, Arts and Science Outstanding Achievements Prize, First Award (twice), Shandong Province Department of Education Outstanding Achievements Prize (twice). His productions have been exhibited or awarded locally and overseas for several times. He won Bronze Prize of National Art Exhibition once (coordinated), Gold Prize and Sliver Prize of Advertisements Design Competition at provincial level .He was appointed the judge of 9th, 10th and 11th Shandong Province Advertisement Festival and of the Emblem Designing for China’s 11th National Games.